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From left: Li Xin, Executive Director and Group Chief Executive Officer of HKBN; Dr Denis Yip, President and Group Chief Operating Officer of HKBN; Siven Luo, General Manager of Channel Ecology of Sensors Data; and Welf Sang, Founder and Chief Executive Officer of Sensors Data.

Dear Friends of HKBN

HKBN Enterprise Solutions and Sensors Data Forge Strategic Distribution Collaboration

Enabling Intelligent Customer Journey Analytics to Unlock Data-Driven Marketing Opportunities

HKBN Enterprise Solutions (HKBNES) today announced a strategic collaboration with Sensors Data, the Chinese Mainland's leading big data analytics and marketing technology solutions provider. HKBNES will serve as the exclusive telecom distribution partner1 for Sensors Data in the Hong Kong and Macao markets. Concurrently, Sensors Data has officially joined the HKBN InnoTech Ecosystem Alliance (iTEA).

This collaboration will leverage the combined technological and resource strengths of both parties to offer enterprises comprehensive, one-stop data intelligence solutions. The solutions encompass Customer Journey Analytics (CJA), Customer Data Platforms (CDP), and marketing automation capabilities. These solutions aim to empower businesses with precise customer insights, enable data-driven decision-making, and enhance marketing conversion efficiency.

Focus on Data Intelligence to Tackle Key Business Operational Challenges

With the rapid development of the digital economy, businesses commonly face challenges such as fragmented customer data, insufficient marketing efficiency, and difficulties in cross-channel analytics. Centred on "Customer Journey Orchestration" and backed by extensive industry experience, Sensors Data provides end-to-end solutions – from data collection and analysis to marketing execution – for diverse sectors including internet, finance, retail, automotive, media, and entertainment. Key highlights include:

  • Cross-platform Data Integration: Builds unified customer profiles, supports intelligent tagging and classification management, and enables data interoperability and centralised governance.

  • Real-time, In-depth Customer Journey Analysis: Utilises visual analytics tools to track customer behavioural paths in real time, delivering actionable business insights and decision-making recommendations.

  • AI-Driven Intelligent Marketing: Develops personalised marketing strategies based on industry-specific models and customer characteristics to boost marketing effectiveness.

  • Global Advertising Performance Tracking: Integrates data from major media platforms to accurately measure advertising ROI and optimise ad spend strategies.

Sensors Data's professional expertise and global practical experience will inject powerful momentum into iTEA. Moving forward, both parties will continue to explore innovative applications of artificial intelligence and big data technologies. We are committed to helping enterprises achieve the goal of 'more comprehensive data, deeper insights, and more precise decisions', jointly seizing growth opportunities in the digital economy era.


Dr. Denis Yip, HKBN President and Group Chief Operating Officer

HKBN possesses profound capabilities and a strong market reputation in enterprise digitalisation. This collaboration allows Sensors Data to better address the needs of the local market. We look forward to fostering a customer-centric data operations culture together with HKBN through AI and data-driven solutions, achieving continuous business growth.


Welf Sang, Founder and Chief Executive Officer of Sensors Data

1Subject to the conditions specified in the signed agreement.

18 December 2025
HKBN

Leading through purpose, HKBN tops Hong Kong’s telco industry in ESG*

*Based on the Hang Seng Corporate Sustainability Benchmark Index and MSCI’s ESG Ratings

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