HKBN and TVB’s synergetic partnership is captured in a strong handshake between TVB Executive Director and Group CEO Mark Lee (left) and HKBN Co-Owner and Executive Vice-chairman William Yeung.
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Dear Friends of HKBN
TVB and HKBN Expand Strategic Partnership to Enterprise Market
Offering Business Customers of Both Companies Coupons Worth Up to 50% of Contract Sum for Advertising/Digital Marketing or Telecom Services
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Following the successful collaboration with Television Broadcasts Limited (“TVB”) since 2016 in bringing incredible value-for-money OTT content packages to our residential customers, today we, together with TVB, announced to expand our strategic partnership to the enterprise market. Business customers of both companies will be eligible to receive coupons worth up to 50% of their total contract sum for spending on advertising/Digital Marketing solutions or telecommunication services. These mind-blowing deals give our enterprise customers an unbelievable opportunity to promote and grow their business by leveraging TVB’s massively popular advertising solutions of myTV SUPER or Digital Marketing Plan of Big Big Channel. Meanwhile, customers of myTV SUPER’s advertising solutions or Big Big Channel’s Digital Marketing Plan can also take advantage of the astonishing discounts to enjoy an array of our premier enterprise solutions .
Starting 1 April 2019, business customers subscribed to our designated enterprise solutions services such as broadband, mobile services, voice, cloud solutions, data connectivity, data facility and system integration will be given a coupon worth up to 50% of their total service contract*. The coupon can be used to pay for advertising fees on Ad Booking MANAGER of myTV SUPER or the Digital Marketing Plan of Big Big Channel*. Meanwhile, business customers who have placed advertisements on myTV SUPER or have chosen the Digital Marketing Plan of Big Big Channel will be given a coupon worth up to 50% of their contract spend^. With the coupon, business customers can settle the subscription fee of their newly-added designated HKBN enterprise solutions services^.
A brief example of the offers﹕
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Our Co-Owner and Executive Vice-chairman William Yeung said, “By expanding HKBN and TVB’s strategic partnership to the enterprise market, we aim to empower companies of all sizes and sectors to enjoy premier telecommunication solutions, as well as the fantastic marketing power inherent to myTV SUPER and Big Big Channel. The super promotions we offer not only help companies enhance their operational efficiency and branding reach, but also bring huge business opportunities for HKBN and TVB, a win-win-win for all.”
TVB Executive Director and Group Chief Executive Officer Mark Lee said, “New media and telecommunication services are indispensable to us. The collaboration between TVB and HKBN has brought together strengths of both parties in these areas, enabling business customers to enjoy the premier telecommunication solutions while promoting their brands to target clientele via our highly penetrated new media platforms, my TV SUPER and Big Big Channel, at preferential price. The diversified and customised advertising and Digital Marketing solutions are definitely the first choice for enterprises. As we extend our partnership to the enterprise market, I am confident it will help expand our customer base by capitalising on our respective edges.”
myTV SUPER, the largest OTT platform in Hong Kong with over 7.3 million registered users as of 3 Mar 2019 and over 20 million viewing hours per week#, has the widest audience profile which allows the advertisers to effectively reach their target audience. myTV SUPER has launched the user-friendly AD Booking MANAGER Platform for businesses of all sizes to meet the ever-changing advertising and sales needs by placing advertisement within a few minutes without assistance of advertising agencies. The advertising fee is as low as $1,000. Even with limited budget, advertisers are capable of targeting their audience by gender and location segments and thus reducing advertising wastage.
Big Big Channel provides one-stop digital marketing solutions to enterprises. From short video ideation and production to delivering contents to Big Big Channel app users as well as over 12.2 million followers** on TVB social media accounts. Big Big Channel also provides one-stop marketing production service, including events management, venue setup, stage design, video recording, as well as arranging master of ceremonies and artistes, to help companies plan their marketing activities and events.
The joint press conference held today was also attended by HKBN Co-Owner and Chief Operating Officer – Enterprise Solutions Billy Yeung, TVB Deputy General Manager (Programme & Production) Felix To, Assistant General Manager (Non Drama) Sandy Yu, MyTV Super Limited Chief Operating Officer Lam Kwai Hing, Chief Commercial Officer Benjamin Li.
For more information about receiving the myTV SUPER or Big Big Channel coupons, please contact us at 128 1111 or visit
https://www.hkbnes.net/en/mytvsuperad.
For more about receiving HKBN Enterprise Solutions coupons, please contact myTV SUPER (Tel: +852 2805 6768; email:
booking@tvb.com) or Big Big Channel (Tel: +852 2335 7281; email: misschan@bigbigchannel.com.hk).
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Immediately after announcing the huge cross-synergy benefits being introduced to business customers of both companies, TVB senior management and artistes, as well as myTV SUPER advertisers gathered to celebrate with HKBN’s senior management team.
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