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Dear Friends of HKBN
HKBN launches 50% Off HGC Switching Offer for Enterprise and Residential Services
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Over the years, we have successfully built HKBN’s market share in the residential and enterprise business sectors with disruptive pricing and service innovation. Fueled by the success of our price and service promotions that drove our industry-leading 22% year-on-year growth in revenue to a record high HK$1,868 mn and 23% year-to-year growth in EBITDA to HK$594 mn for 1H2018 results, we are now widening the reach of our highly successful WTT 50% off switching offer to include HGC Global Communications Limited’s (“HGC”) (formerly known as Hutchison Global Communications Limited) enterprise and residential customers.
Effective immediately, customers of HGC who switch to HKBN can enjoy the following unprecedented offers. In addition, these tactical offers will be fully supported by air cover of heavy cross media market blitz in the coming weeks.
HGC Enterprise Switching Offer
- Cut their current HGC monthly fees in half (up to 50% off designated corresponding services)
- After switching to HKBN with the above offer, receive a designated 50% discount on HKBNES mobile services
HGC Residential Switching Offer
- HGC home broadband customers who switch to HKBN home broadband will enjoy FREE 12 months of HKBN fibre broadband service (no installation fee, registration deadline: June 30)
William Yeung, Co-Owner and CEO said, “We have mobile services but WTT and HGC don’t, thus it’s our LUCA (Legal Unfair Competitive Advantage) to offer “fixed + mobile” bundle to target their customers. It’s also a right time for us to extend our attacking arena from WTT to both WTT + HGC.”
NiQ Lai, our Co-Owner and Group COO of HKBN said, “We are here to serve the underserved. Our new HGC switch-over offers are breakthrough offerings that have never been available before. Our recent results demonstrate that in slashing prices, price elasticity drives up our total revenue gains, and given our currently small base in enterprise, we’re set to gain market share. We expect our enterprise business to be a primary growth driver towards reaching our aspirational Co-Ownership 3 targets of between HK$2.10 to HK$2.40 adjusted available cash per share for distribution.”
Billy Yeung, our Co-Owner and COO of HKBNES said, “With the successful integration of the former New World Telecom network, we are now flush with excess capacity from the HK$3.5 billion gross value of assets that we purchased for 20 cents on the dollar. We are now ready to unleash this excess idle capacity for the benefit of Hong Kong enterprises.”
To learn more about our enterprise offer, please call our hotline 128 1111 or visit https://www.hkbnes.net/en/50offswitchingoffer.
For our residential offer, please call 128 100 or visit
https://apply.hkbn.net/broadband/coverage.sc?lang=en¶mName=HGCF12 (registration starts tomorrow noon).
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For maximum clarity, our advert conveys a pragmatic message of cost savings. |
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Set for widespread distribution, full page ads will displayed in Hong Kong’s biggest newspapers; throughout the city, residential roadshow banners will be fully visible to engage consumers. |
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As part of our marketing blitz, social media platforms are set to play a big role. |
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