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Dear Friends of HKBN
HKBN Mobile Services Blows Past 200,000 Subscriptions in Just 10 Months
Over 50% of subscribers bundle 2 or more telecom services
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With tremendous excitement, our mobile business blew past 200,000 registered subscriptions as of mid-July, i.e. just 10 months after launch. 90% of our subscribers are mobile users who have ported their mobile numbers from an existing service provider, and more specifically, 39% of whom made the switch from csl and 1010. More than half our mobile customers bundled additional core services through our offering mix of fibre broadband, home telephone and OTT entertainment content. Furthermore, beyond individual customers, about 4,000 companies have also registered to HKBN mobile services, of which close to 70% are also subscribed to our fixed-line services.
We first entered the mobile market in September of 2016, setting our initial year goal to attract 150,000 subscribers. In January 2017, in response to overwhelming consumer demand, we further revised this target to 200,000 subscribers, which is now achieved almost two months ahead of schedule.
Our CEO and Co-Owner William said, “On the one hand, we’ve leveraged super value pricing to provide customers with affordable premium quality mobile service. On the other, our mobile competitors were forced to follow our path by lowering their price points. Either way, Hong Kong’s mobile customers have all benefited greatly.”
Noting a trend in rising demands for higher tariff plans with higher data allowances, William reveals that various new mobile service plans, such as family shared mobile data plans, will be introduced shortly to address the requirements of different customers.
Since officially making our mobile entry last year, we have vigorously encouraged consumers to break their legacy habit of purchasing telecom services separately, helping to reduce expenses via multi-service bundling on a single integrated bill.
According to William, combining mobile services, fibre broadband, home telephone and OTT entertainment content into a 4-in-1 bundle provides customers with unparalleled service value and convenience. “We compel consumers to compare prices and quality levels of different service providers. With just a single integrated HKBN bill, our bundled plans provide far greater transparency by clearly presenting the cost of each service; thus offering vastly better prices over the legacy market standard, where fees for each service are billed separately.”
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