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Dear Friends of HKBN
Stepping Up Momentum of Our HKBN Mobile Services
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Ever since we expanded our business into the fertile mobile telecommunications arena in September, consumer reaction has been phenomenal. And despite our aggressive yearly targets, subscribers have overwhelmingly embraced the value-for-money appeal of our mobile plans – quad-play bundles included.
With mindshare of our mobile services enjoying incredible momentum, we're pushing our marketing campaign further with a large-scale tactical TV commercial. Cutting out needless chatter, our straightforward 30-sec message introduces our port-in offer, inviting customers to bring their mobile number and enjoy 5GB of data (3GB + 2GB port-in bonus); talks pricing at just HK$108/mth (about US$14); covers our convenient 180-day deferred mobile service start option and more.
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Additionally, we even incorporated a second call-to-action message showcasing TVB Anywhere, the overseas service from our OTT content partner, TVB. Designed to take TVB's acclaimed library of dramas and diverse programming into more markets around the world, TVB Anywhere gives viewers living abroad the chance to experience the platform – and binge-watch their favourite content. All existing HKBN customers can share a US$38 discount with friends and family overseas.
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