TVBI General Manager Desmond Chan (left), HKBN Co-Owner and CEO William Yeung (centre), and uCloudlink Co-founder and CMO Zhu Tan (right) join forces to officially launch our Global Phone Service Plan!
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Dear Friends of HKBN
HKBN to the Rescue: Global Phone Service Launch Targets Multi-billion Roaming Market
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Before a jam-packed gathering of 1,500+ HKBNers, business partners, guests and press, today we ceremoniously launched our unprecedented Global Phone Service Plan, a disruptive offering powered by our partnership with TVB and uCloudlink that’s set to upend Hong Kong’s lucrative roaming data market.
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Pre-loaded with TVB's 4 most popular APPs, our Global Phone Service Plan lets users stay informed and entertained at home and abroad with included 24-month access of myTV SUPER, TVB Anywhere, big big channel and TVB News.
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True to our legacy DNA, which has persistently changed the game for consumers via innovation and affordability – like how we made IDD calling affordable 20 years ago, or became one of the world’s first to mass deploy hi-speed 1,000 Mbps fibre broadband, and more recently, how we spearheaded a value disruption for Hong Kong’s OTT & mobile markets – our all-new service allows consumers to pay one incredibly competitive fee, starting from $198/mth to enjoy 5GB local data and voice + 5GB overseas data! Packed full of innovation and value, our new service includes a free Global Phone which does not require SIM cards – its patented CloudSIM technology allows seamless data access to 4G mobile networks across more than 60+ regions/countries worldwide – making it ideal for travelers, and the perfect foil to legacy roaming service!
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Likening ourselves as protectors of Hong Kong consumers, we’re rolling out a massive marketing campaign across TV, print and social media. At the heart of this message stands our latest talisman, The Price Guardian, a hero designed to remind Hong Kongers of our pledge to finally bring an end to the era of expensive roaming!
For service and offer details about Global Phone Service, please read our press release.
For a quick recap of our thrilling launch event and Talent Meeting, please click below.
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Dressed from head to toe as our Price Guardian hero, our Co-Owner and CEO William vowed to save consumers from the costs of legacy roaming service. |
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Senior members of management from TVB, uCloudlink and HKBN take centre stage at our official launch event. |
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HKBNers and guests applaud with excitement in reaction to the unprecedented customer value offered by our all-new service.
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Bringing buzz, glamour and eyeballs to our livestreamed launch event, (pictured from left to right) TVB artistes Kenneth Ma, Louisa Mak, Sharon Chan and Moses Chan appeared to expound the merits of our game-changing service.
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Signaling a resolve to end costly roaming for the sake of consumers, all 1,500+ HKBNers, partners and guests donned Price Guardian masks at our launch event! |
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Featuring our newest talisman, “The Price Guardian”, HKBN’s latest marketing blitz highlights our heroic pledge to trounce money-draining Roaming Monsters and end the era of exorbitant roaming! |
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